WHAT TO EXPECT

 

Design services are individually tailored to each project and each client, but as a rule all follow a similar process:

 

1 Brief Generation

• During a design project, it’s vital healthy dialogue is maintained. So, to start as we mean to go on; armed with a good cuppa coffee, we begin with a chat. A design brief containing instructions and deliverables is then produced. The brief is used as a guide and is referred to many times throughout a project.

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2 Research and Planning

• An essential but often overlooked part of the design process is the discovery phase. A clear understanding of you, your product, your customers and competition must be grasped.

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• Design when used effectively is a powerful business tool and will attract people to your brand. Effective design is both research-based and focussed on delivering the message in the best possible way.

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• From the research findings a mood board is generated; a collation of design styles from relevant third-party sources. Mood boards enable some quick yes/no answers, helping to establish an agreed direction for the next phase.

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3 Creative Graphic Design

• Initially one to three design concepts are produced. After discussion we select the concept which best answers the brief. Revision, amend, tweak, tweak, approve, sign-off.